VOD promotions
Hard preferences applied at next rail rebuild · 3 active · 4 scheduled · 8 of 12 weekly slots used
Active promotions
3
▲ 1 vs last week
Promo-driven plays · 7d
82,140
▲ 18% · 26% of all VOD plays
AI lift on promoted titles
+18.4%
▲ CTR vs same-shelf control
Sponsor pacing
74%
▼ behind plan · Acme 4th of July
Promotions calendar · Jun 2026 → Feb 2027
Gantt-style timeline · click any bar to open
Hero pin
Campaign / Event / Page takeover
Boost
Tile pin
Sponsored
A/B test
Today: 17 Jun 2026
Calendar moments referenced
Promotions queue
Hard preferences · applied on next rail rebuild · ordered by priority| Pri | Kind | Promo | Target | Surfaces affected | Window | Goal · pacing | Status | Action |
|---|---|---|---|---|---|---|---|---|
| 1 | HERO PIN | Heat anchor week Operator-curated · weekly stunt |
Heat (1995) | Home · Movies · Featured · 3 pages | 14 Jun → 21 Jun | 642k / 1M impr | ● Active | ▶ Preview |
| 2 | CAMPAIGN | Father's Day weekend Drama + family + nostalgic comfort |
Pool · 18 titles | Home · Movies · TV Shows · Featured · 4 pages | 19 Jun → 22 Jun | 0.4M / 1.2M plays | ● Active | ▶ Open |
| 3 | BOOST | Léon trending Heated up +212% · capture momentum |
Léon: The Professional | Movies · Crime channel page · Friday Night Crime · 3 shelves | 17 Jun → 24 Jun | 14.2k / 16k plays | ● Active | ▶ Open |
| 4 | TILE PIN | Drive · slot-1 pin Personalisation override · "Hidden Gems" |
Drive | Home · Hidden Gems shelf · slot 1 | 17 Jun → 23 Jun | CTR target 6% · current 5.8% | ◌ Scheduled · starts 17 Jun 18:00 | ▶ Open |
| 5 | PAGE TAKEOVER | Indep. Day hub Themed full-page experience |
Pool · 24 American titles | Featured page · entire page | 3 Jul 00:00 → 5 Jul 24:00 | expected 2.4M impr · 96k plays | ◌ Scheduled | ▶ Preview |
| 6 | SPONSORED | Acme presents · 4th of July Sponsor-backed shelf · paid placement |
Pool · 12 action/adventure | Home · Featured · "Acme presents" shelf | 28 Jun → 5 Jul | 740k / 1M impr commitment | ● Active · ⚐ behind plan | ▶ Open |
| 7 | COLLECTION TAKEOVER | Heat-likes anchor weekend AI-dynamic collection · powers shelf + Featured + hero rotation |
Collection · Heat-likes · 14 titles | Home · Crime page · Featured · hero rotation · 4 surfaces | 21 Jun → 23 Jun | target 1.4M impr · 64k plays · AI refreshes pool every 24h | ◌ Scheduled · starts 21 Jun 06:00 | ▶ Open collection |
| 8 | SERIES STUNT | Line of Duty · S6 finale Full-series marathon · pre-finale push |
Series · Line of Duty · 36 eps | Home hero · TV Shows · Crime page · 3 surfaces | 15 Jul → 19 Jul | target 2.8M impr · catch-up rail auto-generated | ◌ Scheduled · pre-finale push | ▶ Open series |
| 9 | EVENT | Black History Month '27 Multi-page · Black Cinema feature |
Pool · 40 titles | Black Cinema (takeover) · Home + Movies (sub-shelf) | 1 Feb → 28 Feb 2027 | target 8M impr · 320k plays | ◌ Queued · 7 months out | ▶ Open |
| 8 | A/B TEST | Hero rotation cadence 6s vs 8s vs 10s slide dwell |
3 variants · 33% traffic each | Home page · Hero banner only | 17 Jun → 1 Jul | 412k sessions / variant target | ◌ Scheduled | ▶ Preview |
AI suggestions
Pulled from title-intelligence trends + calendar + sponsor inventory| Why now | Suggestion | Kind | Surfaces | Lead time | Expected lift | |
|---|---|---|---|---|---|---|
| Léon trending +212% (7d) | Boost Léon across all Crime / Thriller shelves · push to Hero rotation | BOOST | 3 shelves · 1 hero | now | +24% plays | |
| Heat 30-year anniversary · Dec 2025 → Dec 2025 | Heat anniversary campaign · multi-page · documentary + film + sequel-style stunt | CAMPAIGN | Home · Movies · Featured | 6 months | +9% engagement | |
| Father's Day · Sun Jun 22 | Father's Day weekend takeover · already queued — adding suggested sub-shelves | EVENT | Home · Movies · Featured | 5 days | +18% completion | |
| 4th of July · Fri Jul 3 (weekend stretch) | All-American weekend · feature American classics + military dramas pool | EVENT | Home · Featured · Movies | 16 days | +22% impressions | |
| The Notebook rights expire 6d · 0 plays this week | Rights runout boost · pin to "Date night romance" hero · use-it-or-lose-it | TILE PIN | Home · Movies · Romance shelf | now · urgent | +6.4k plays before window close | |
| Sponsor inventory · 2.4M unsold impressions · Q3 | Open sponsorship slot · Action / Adventure pool · pitch sponsors | SPONSORED | Featured · Movies | Q3 window | +$48k est. revenue | |
| Oscars buzz · Drive nominated tonight | Award buzz boost · auto-react to nominations · 24h burst | BOOST | Home · Movies · Featured | ≤ 24h reactive | +128% plays (24h) |
Holiday + editorial calendar · US
Pre-built campaign templates · accept to queue a Page Takeover| Date | Moment | Suggested campaign | Kind | Lead time | |
|---|---|---|---|---|---|
| 2026-06-19 | Juneteenth | Juneteenth highlight · Black Cinema page takeover · 24h | EVENT | 2 days | |
| 2026-06-22 | Father's Day | Father's Day weekend · 3-day · drama + family + sport | EVENT | 5 days | |
| 2026-07-04 | 4th of July | All-American weekend · 24 titles · weekend takeover | EVENT | 16 days | |
| 2026-09-15 | Hispanic Heritage Month (Sep 15 → Oct 15) | Español campaign · 1-month · Español page takeover + Movies sub-shelf | EVENT | 88 days | |
| 2026-10-31 | Halloween | Halloween horror weekend · 16 titles · Movies + Home takeover | EVENT | 134 days | |
| 2026-11-26 | Thanksgiving | Family classics 4-day · G/PG ensemble · Kids + Movies + Home | EVENT | 160 days | |
| 2026-12-25 | Christmas / Holiday | Holiday hub · 10-day · multi-page takeover + dedicated holiday page | EVENT | 189 days | |
| 2027-02-01 | Black History Month | Black History Month · 28-day · Black Cinema feature · cross-page | EVENT | 226 days | |
| 2027-02-14 | Valentine's Day | Love stories weekend · 2-day · Romance shelf takeover | STUNT | 240 days | |
| 2027-03-08 | International Women's Day | Women in cinema spotlight · female-led + female-directed pool | EVENT | 262 days | |
| 2027-03-29 | Academy Awards | Oscar nominees collection · auto-react · nominees boost 24h | BOOST | 285 days | |
| 2027-06 | Pride Month | Pride Month · 30-day · LGBTQ+ representation + creators · dedicated page | EVENT | ~12 months |