ingeneeShelf intelligence
Per-shelf VOD performance · 290 shelves across 12 pages · 7d window
Shelves live
290
▲ 4 · 12 pages
Median CTR
5.4%
▲ 0.3 pt vs prior 7d
Top-quartile threshold
7.6%
— shelves to beat
Position-1 lift
3.4×
▲ 0.2× · hero gets 3.4× the click rate of slot 2
Per-shelf scoreboard · 290 shelves
Sorted by CTR · click any row to drill in| # | Shelf | Page | Rule | CTR | Pos-lift | Impressions | Plays | Compl. | 7d trend | Δ vs prior | Action |
|---|
Showing 1–20 of 290 ·
Position lift · how steeply CTR falls by slot
Median CTR per tile position · across all shelvesPosition 1 is 3.4× position 2 · slot 12 captures only 13% of slot-1 CTR · prioritise hero curation.
Hero CTR · 28d trend
Just the hero slot across all pages · weekly stunt swap visible
Hero CTR · all pages
Weekly Friday-stunt spikes visible · last week +1.4 pt
Rule-kind benchmarking · which rail rules win?
Median CTR per rail rule kind · across all 290 shelves| Rule kind | Shelves | Median CTR | vs library median | Completion | Plays | Top performer |
|---|---|---|---|---|---|---|
| Personalisation | 38 | 12.1% | +6.7 pt | 71% | 38.4k | Continue watching |
| Hero · operator-curated | 12 | 8.4% | +3.0 pt | 62% | 42.0k | Hero pick · Home |
| Genre × Mood | 62 | 7.8% | +2.4 pt | 58% | 22.6k | Friday Night Crime |
| AI · Discovery | 28 | 7.0% | +1.6 pt | 52% | 19.8k | Hidden favourites |
| Sponsored | 18 | 6.5% | +1.1 pt | 49% | 18.4k | Acme · 4th of July |
| Curation · staff picks | 24 | 6.2% | +0.8 pt | 51% | 14.6k | Editor's pick · Crime |
| Genre (single) | 42 | 5.4% | — 0 | 46% | 12.2k | Crime classics |
| Era | 38 | 4.9% | −0.5 pt | 44% | 10.8k | 2010s movies |
| Recency · new | 14 | 4.5% | −0.9 pt | 42% | 8.4k | New & recent |
| Audience · mature | 14 | 1.9% | −3.5 pt | 28% | 3.8k | (weakest tier) |
Personalisation + Hero · operator-curated are the heavy hitters · audience-mature tier underperforms by 3.5 pt — consider retiring or re-pooling.
AI-built vs operator-curated · shelf CTR A/B
Holds out 18% of shelves as control · is the AI carrying weight?AI shelves
236
median CTR 5.8%
Operator-curated (control)
54
median CTR 5.4%
Lift
+7.4%
CTR lift · 95% confidence
Median time to publish
14m
▼ 47m vs hand-curated
Lift by rule kind · AI vs control
Genre × Mood
+22%
AI · Discovery
+16%
Personalisation
+11%
Genre (single)
+6%
Era
+3%
Hero · operator
−2%
AI wins on themed + discovery rails · operator still beats AI on Hero stunts (right call to keep that hand-curated).